PAÑPURI

About PAÑPURI

PAÑPURI is a fragrance brand founded in Thailand in 2003, built around the idea of scent as a daily ritual for centring oneself, with perfume oils at the heart of a range that also spans bath and body, skincare, and home fragrance.

History

The house began with a family memory: founder Vorravit Siripark's grandmother used to place jasmine petals in a water jar. That image inspired Siamese Water, the first PAÑPURI scent, along with the brand's first product, a Milk Bath & Body Massage Oil. Indochine came next, drawn from memories of warm home-cooked meals wrapped in the scent of lemongrass.

Philosophy & Signature Style

The name draws on Pali and Sanskrit: pañña means wisdom, while Puri is a holy city in India associated with purity. The brand names the Tamra Phra Osot Phra Narai, a traditional medical text compiled during the reign of King Narai, as one of its sources of inspiration, and sets out to pair Eastern traditions with contemporary craftsmanship and technique. A peacock crest, chosen as an emblem of wisdom and purity, appears on every PAÑPURI product.

Iconic Fragrances

Siamese Water, the scent that started it all, remains the house signature and appears in formats ranging from body oil and hand cream to a solid perfume. In 2026, the Extract Perfume Oil line, built on a base of moringa seed oil, gained two Japan-exclusive rose scents inspired by Kyoto and Tokyo: DEW MEMORY and RAW MOOD.