The House of Oud

About The House of Oud

The House of Oud does not import oud merely as an exotic sign of expense. The culture in which the tree grows, develops resin, and is evaluated by producers enters a dialogue with Italian perfumery and form. The initials are also read as “Our Unique Devotion,” opening the project beyond one ingredient toward shared creation.

History

The idea emerged from the friendship between Italian perfumer Andrea Casotti and Mohammed Abu Nashi, a Jakarta-based specialist involved with oud production and collection. Casotti encountered producers and materials in Indonesia, and a small quantity of perfume initially made as a gift developed into a house during the middle of the 2010s. Experience from different places is not absorbed into one side; composition, raw material, and design continue to move back and forth.

Philosophy & Signature Style

There is no rule that oud must dominate every formula. Tea, florals, fruit, spices, woods, and musk are arranged around stories of travel, time, or music. Egg-shaped bottles receive differing surface decoration, leaving evidence of handwork on an industrial object. The meeting of Italy with the Middle East and Asia is not left as a vague fusion. It is made visible as a relationship among people who understand the material, those who formulate it, and those who give the finished object form.

Iconic Fragrances

• *The Time* — Blue tea, tea leaves, iris, and musk create a quiet interval in which time seems to loosen.