Paradigme Le Parfum

Prada's new masculine parfum redefines the fragrance pyramid with smoky resins and woods at the top, leading to a radiant heart of geranium and bergamot, and a base of amber, leather, and vanilla. A bold, introspective scent for those who forge their own path.

Scent Development and Character

The fragrance opens with an intense smoky blend of Peru balsam, benzoin, and guaiac wood, enveloping the senses in warmth. As it evolves, a double geranium extract—aromatic, green, and floral—is illuminated by Calabrian bergamot and airy musks, lending a radiant lightness. The base deepens with ambery woods, a leathery vanilla accord, and a reimagined geranium with candied facets, creating a hyper-lasting trail that is both bold and refined.

Who It Is For and When to Wear It

This scent suits those who carry quiet confidence and an introspective mood. It is not loud but leaves a lasting impression on those who come close. Ideal for evening wear or special occasions, where its depth and sensuality shine. Best suited for autumn and winter. Suitable for spring evenings, but too heavy for summer heat. Sillage is Strong. Projects well and leaves a noticeable trail. Longevity is Very long-lasting. Persists for over 8 hours and may remain on skin the next day.

Perfumer and Bottle

Released in 2026, this is presented as Parfum and credited to Marie Salamagne, Bruno Jovanovic, Nicolas Bonneville. The bottle reflects Prada's minimalist aesthetic, with clear glass and a black cap, simple and elegant. The label bears the word 'PARADIGME' in understated lettering, conveying a modern and refined look.