Bloom Parfum

Bloom Parfum gives Gucci’s white floral bouquet a warmer ambery interpretation. Created by Alberto Morillas and introduced in 2025, it retains the collection’s fuller flowers while adding the luminous character of coral jasmine. Jasmine and tuberose meet Peru balsam and vanilla, connecting floral richness with creamier sweetness and a gentler resinous warmth. It suits someone who wants the presence of white flowers together with the smoother, more comforting texture of sweet balsam, allowing the bouquet to feel fuller and rounder.

Apricot introduces softer fruit sweetness in the opening, with Guatemala cardamom essence adding a warmer spicy outline. Coral jasmine brings a brighter floral impression before tuberose, Indian jasmine sambac absolute and Rangoon creeper broaden the white bouquet in the heart. Vanilla and Peru balsam absolute bring sweeter, balsamic warmth into the base. A sweet moss accord adds softer green shadow around the flowers and sweetness. Fruit, flowers and resins give the composition a fuller, warmer character without losing the Bloom collection’s floral focus.

Try it for dinner in a quieter setting or a day that calls for a more considered outfit. Soft knitwear or a black dress can meet the bouquet’s richer flowers and creamier warmth. The selected 100mL bottle has a square shape in deep black lacquer, with a matching black cap. Its Herbarium label places gold-toned leaves and flowers against the darker background inside a gold frame. Gold lettering identifies Bloom Parfum at the centre, giving the warmer floral interpretation a more shaded visual form.