Bloom Eau de Toilette

Bloom Eau de Toilette gives Gucci’s white floral bouquet a lighter, more luminous expression. Introduced in 2022 and created by Alberto Morillas, it draws on the collection’s idea of an abundant garden. Jasmine buds, tuberose and Rangoon creeper remain at its centre, with a neroli accord bringing honey-like sweetness and a greener citrus facet to the flowers. The interpretation keeps the fullness of the white bouquet while opening it to a brighter, fresher atmosphere.

Neroli meets lemon, mandarin and bergamot in the opening, giving the sweeter flowers a clearer citrus outline. The heart combines the Bloom accord of jasmine buds with creamy tuberose, Rangoon creeper and orange blossom. Sandalwood and sun-drenched wood accords add smoother warmth in the base. Orris concrete contributes softer powdery texture, while benzoin and musks surround the floral character with a gentler, more rounded impression. It is a composition for someone who enjoys both the freshness of citrus and the fuller, creamy character of white flowers.

Try it for a sunny walk through town or a daytime meeting with friends, with a white blouse or a light-coloured dress. The selected 100mL bottle is a pale pink glass square with a softer frosted appearance. Its pink label carries Gucci’s Herbarium pattern of leaves, cherry branches and flowers inside a black frame. A matching pink cap continues the luminous colour of the body. The floral label gives the garden idea a visible form, keeping the collection’s white bouquet present in the packaging as well as the scent.