Always Now

Always Now

A vivid green-citrus basil fragrance that feels like fresh herbs and bright Italian citrus over vetiver, cedar and soft musks—modern, crisp and quietly polished.

Scent Development and Character

Always Now opens with a burst of luminous citrus wrapped around a vivid Italian basil accord, blending green mandarin, lemon, bergamot, sweet orange, clementine and fresh ginger into an herbaceous sparkle. As it settles, spearmint, neroli, petitgrain and figolide add crisp leafy facets and a soft fig nuance, before the fragrance rests on a refined base of vetiver bourbon from Madagascar, Virginia cedarwood and clean musks. The overall impression is bright, green and modern, balancing garden-fresh aromatics with polished woody depth.

Who It Is For and When to Wear It

Always Now wears as a versatile green-citrus aromatic that suits daytime, office and casual wear, especially in mild to warm weather. The basil and citrus sparkle make it feel energetic and clean without sharpness, while the vetiver–cedar–musk base keeps it quietly elegant, so it works for both dressed-up minimal tailoring and relaxed off-duty looks. Its brightness and moderate softness make it an easy unisex choice for those who enjoy herbaceous freshness rather than overt sweetness. Best suited to spring and summer for its bright basil–citrus freshness, but the clean vetiver–woody base also makes it comfortable in mild autumn. In winter it can work indoors as a light, crisp contrast rather than a cozy scent. Sillage: moderate, forming a noticeable but discreet aura that suits office and close-contact settings without becoming overpowering. Longevity: Moderate longevity, typically lasting around 6–7 hours on skin, with the basil–citrus brightness fading into a softer vetiver–cedar–musk trail.

Perfumer and Bottle

Released in 2026, it is presented as Eau de Parfum. The perfumer is Mathieu Nardin. It comes in a 100 mL bottle shaped by Bottega Veneta's design language.