04 EARTH
A quietly contemplative green aromatic eau de parfum where cool peppermint and bergamot over craft cola lead into bitter herbal spices, settling into vetiver, patchouli, moss and soft coffee that evoke damp earth before rain and a blue, gentle cup of coffee.
Perfumer: Undisclosed
04 EARTH
A quietly contemplative green aromatic eau de parfum where cool peppermint and bergamot over craft cola lead into bitter herbal spices, settling into vetiver, patchouli, moss and soft coffee that evoke damp earth before rain and a blue, gentle cup of coffee.
Scent Development and Character
04 EARTH opens with a brisk green-citrus chill where peppermint and bergamot wrap around an unusual craft cola accord, giving the impression of cool herbal fizz. As it settles, clove, rosemary, lavender, and anise weave a dry, bitter-spiced frame that feels like aromatic foliage and stems rather than cozy kitchen spice. The base gradually turns earthbound and contemplative, with vetiver, patchouli, moss and a gentle brewed coffee nuance evoking damp soil before rain and a blue-tinged cup of coffee, resulting in a distinctly green aromatic fragrance with quiet depth and a slightly meditative calm.
Who It Is For and When to Wear It
On skin, 04 EARTH typically moves from a sharp, refreshing green-citrus opening into a drier, more structured herbal-spice phase before softening into earthy woods and coffee. Its bitterness and soil-like facets make it feel more contemplative than playful, suiting indoor, creative, or study settings and daytime wear. The measured sweetness and moderate projection also make it office-friendly, especially for those who enjoy green, aromatic compositions with an unusual coffee twist. Best suited to spring and autumn, when its cool herbal freshness and earthy coffee warmth feel balanced with the ambient temperature; also viable in mild summers and temperate winters if applied lightly. Sillage is Projection is moderate, forming a noticeable but contained aura for the first few hours before settling closer to the skin, which suits shared or professional spaces. Longevity is Moderate to moderately long-lasting; the green-spice and earthy vetiver–patchouli base can remain noticeable on skin for much of a workday, while the cola and brighter mint–citrus facets fade earlier. These are editorial estimates derived from the official composition and concentration and will vary with skin and climate.
Perfumer and Bottle
Released in 2025, this is presented as Eau de Parfum and credited to Undisclosed. Rectangular clear glass bottle with softly rounded edges and a flat front panel, filled with a pale liquid. A simple white label on the front carries the minimal wordmark "5W1H" and the fragrance name "04 EARTH". The bottle is topped with a low, cylindrical black cap; it is housed in a square outer box with graphic, chart-like artwork referencing the 5W1H concept.
