Régime des Fleurs

About Régime des Fleurs

Régime des Fleurs is an American niche fragrance house founded in Los Angeles in 2014. Its French name translates as "reign of flowers," a fitting summary of perfumes that begin with plants, blossoms, and raw aromatic materials.

History

The brand was co-founded by Alia Raza, a filmmaker and artist, and Ezra Woods, a fashion stylist, who bonded over a shared love of flowers and perfume. Raza first composed a scent for a gallery exhibition of her work, and the experience drew her into perfumery, a craft she taught herself. The pair began with handmade fragrances, and today Raza leads the house as founder, perfumer, and artistic director.

Philosophy & Signature Style

Raza describes wearing fragrance as a creative act, an invisible way to express emotion, shift one's state of mind, and discover oneself. She works by instinct rather than fixed rules, letting plants, flowers, and ingredients guide each composition, and the house draws on nature, history, and art as recurring themes. The result is perfume that deliberately unsettles familiar expectations, offered as a core Eau de Parfum collection alongside limited runs of handmade extraits.

Iconic Fragrances

Saffron Fever, a slow-burning blend of pomegranate, saffron, vanilla, and soft smoke, has returned to the permanent collection as an Eau de Parfum. In 2019 the house also released Little Flower, a collaboration with actor and fashion figure Chloë Sevigny.