athletia

About athletia

Launched by EQUIPE in Japan on February 19, 2020, athletia is a skincare and lifestyle brand built around a simple rhythm: move well, then rest well. Its products are designed to care for skin, body and mind across the whole day.

History

The brand began with skincare and everyday aromatic products, adding its first eaux de parfum in 2025. The name expresses a hope for an active, supple way of living. The logo stacks its letters in three tiers to suggest movement, while two back-to-back "a"s stand for the balance between motion and stillness, body and mind. The range now spans three lines: active & go for busy days, tune & charge for everyday skincare, and relaxing & sleep for quieter moments.

Philosophy & Signature Style

The brand pairs plant ingredients with technology. Its Ashitaba and Shiso are grown on recycling-oriented farms in Japan without agricultural chemicals or synthetic fertilisers, and the plant material left after extraction is composted and returned to the soil. Scent is central to the brand: the fragrance blends in its products contain 90–100% natural botanical essential oils, with cedarwood as a key aroma, and packaging uses recycled materials wherever possible, with bio-based materials in some items.

Iconic Fragrances

The brand's three eaux de parfum each draw on an emotional scene from a season: LOST IN THE CROWD evokes the restlessness of a city spring, UNTIL THE CLOUDS CLEAR the quiet reflection of an early-summer rainy day, and TWILIGHT HUES the nostalgia of an autumn dusk. Each blends natural botanical oils with 1-dodecanol, a component of the skin's own scent, and comes in a green glass bottle that sits upside down in a stand made from FSC-certified paper.