Scarlet Beetroot Cologne
About This Fragrance
Scarlet Beetroot Cologne is a limited Jo Malone London cologne from the 2026 Veggies Collection. The Japanese launch information lists a Hankyu Umeda early release on June 17, 2026, followed by a national release on June 24, 2026. The 30 ml bottle is priced at 12,430 yen including tax. The fragrance translates the image of a British kitchen garden and deep red beetroot into a wearable cologne.
Scent Profile
The top note is black currant, giving the opening a tart red-berry brightness. The heart is beetroot, adding root-vegetable sweetness, damp earth, and a crimson garden impression. Patchouli forms the base, grounding the scent with woody earthiness. The result is unusual but not aggressively experimental: berry brightness leads into beetroot and soil, then settles into a soft earthy woody trail.
Who It's For
This cologne suits people who like berry fragrances but want more earth and texture, as well as listeners drawn to limited-edition concepts with British wit. It works in spring, early summer, summer, and early autumn, especially for daytime wear, white shirts, linen, weekend outings, and close-range individuality. Those expecting a heavy gourmand or a literal vegetable smell should test it on skin first.
