L’Oblìo
A journey up the Mekong in search of forgetting, told through incense, iris and maté that settle into calm, powdery woods.
Perfumer: Giuseppe Imprezzabile
L’Oblìo takes forgetting as its subject. It asks what peace might come from allowing a memory to fade. The creator traveled up the Mekong in Cambodia looking for forgetting as a kind of salvation, with Tiziano Terzani as a spiritual and literary guide.
The riverbank in the dry season sets the first scene, where soft, glowing helichrysum and incense open onto a golden current. Drums at night break the silence of a temple and a new day begins. Memory then drifts through the green, smoky facets of maté, and iris settles around it, marking the center of the oblivion the title names.
Near the end of the journey, sandalwood and sacred woods bring things back to a calm balance. Oakwood, powdery notes and musk complete the composition, leaving a trace the brand compares to dust in ancient temples. The journey links the two experiences of remembering and forgetting.
