154
Named for the street number of the first London store, 154 gathers the house's signature materials (citrus, lavender, basil, nutmeg, vetiver) into one cologne.
Perfumer: Jo Malone
The name is an address. 154 was the street number of the first Jo Malone London store, and the fragrance reads like a roll call of what grew out of that shop: mandarin, grapefruit, lavender, basil, nutmeg and vetiver, ingredients the brand now counts as its own vocabulary.
The mandarin is juicy and warm rather than sharp, and the lavender brings a soft, green floral calm. Around them, grapefruit adds a bitter-bright edge, basil a leafy coolness and nutmeg a dry, spiced warmth.
Vetiver settles everything with clean, rooty wood and gives the cologne its depth. The address gives its name to a cologne that gathers the house’s characteristic citrus, herbs and woods in one bottle.
