Jacques Flori
A Robertet perfumer drawing on natural materials, from white flowers to deep patchouli.
About Jacques Flori
Jacques Flori is a perfumer whose career developed at Robertet, the fragrance and natural-materials company. His work spans houses including Etro, Réminiscence, Jovoy and Houbigant, with natural ingredients providing an enduring source of inspiration.
Career
Flori entered Robertet in 1973 as a perfumer's assistant and progressed through junior and senior creative roles. He has worked on projects for brands in markets including the United States and Indonesia, bringing practical experience of materials to a wide range of briefs. His work has also included responsibility for fragrance quality: for Alyssa Ashley Musk, he helped care for the contemporary formula rather than originating the historical perfume.
Creative Style & Philosophy
Flori's interest in nature informs his use of Robertet's natural raw materials. His Houbigant collaboration developed a white-flower accord he had refined over time, balancing the richness of orange blossom, jasmine and ylang-ylang with fresher accents. In the contrasting territory of patchouli, his work for Jovoy explores a deeper, earthy and woody presence, showing how a central material can carry the character of a composition.
Signature Works
- *Orangers en Fleurs — Houbigant* — A rich white-floral bouquet built around orange blossom, with freshness balancing its sweetness.
- *Psychédélique — Jovoy* — A patchouli-centred composition combining earthy woodiness with amber and vanilla, recalling the material's place in the culture of the seventies.
