Hwyl

An episode on Aesop Hwyl, exploring its smoky woody atmosphere of thyme, elemi, cypress, frankincense, vetiver, moss, and quiet forest air.

#110 · 2025-09-06

Aesop / Hwyl

Basic Information and First Impression

Aesop Hwyl is a 2017 eau de parfum by Barnabé Fillion. It is inspired by Japanese hiba forests and temple moss gardens. The first impression is smoky, woody, herbal, and earthy rather than sweet or floral.

Perfumer and Brand Background

Aesop was founded in Melbourne in 1987 and is known for amber glass bottles, botanical sensibility, and distinctive store design. Fillion translates forest, incense, moss, and damp earth into an inward, meditative fragrance.

Scent Analysis

The top notes are thyme, elemi, and pink pepper. The heart features cypress, suede, and geranium, giving a cool coniferous green and dry texture. The base of vetiver, frankincense, and cedar leaves soil, roots, incense smoke, and dry wood.

Comparisons and Positioning

Compared with Comme des Garçons Hinoki, Hwyl is rounder and smokier. Compared with Kyoto, it is more forest-like. Compared with Diptyque Tam Dao, it is colder, less creamy, and more earthy.

Buying Guide

It is best for people who enjoy hinoki-like woods, incense, vetiver, and dry atmospheric fragrances. It should be tested on both skin and fabric because the woody smoke can linger differently.

Wearing Experience

Hwyl suits autumn, winter, rainy spring days, reading, galleries, quiet hotels, black coats, and restrained personal spaces. It is not a loud perfume; it is a quiet forest atmosphere worn close to the body.

Fragrance, brand & perfumers