Laboratorio Olfattivo

About Laboratorio Olfattivo

Laboratorio Olfattivo is an Italian artistic-perfumery house whose name means “olfactory laboratory.” It treats fragrance as a creative work that can begin with a journey, a raw material, a memory, or an emotion rather than a response to a market formula. Italian and international perfumers bring their own ideas and aesthetic sensibilities, while creative director Roberto Drago develops those starting points with them into finished compositions.

History

Daniela Caon and Roberto Drago founded Laboratorio Olfattivo in 2009. The pair had already established KAON, a distributor specializing in niche perfume and cosmetics, in 2001. Their experience became the practical foundation for creating a house of their own. Roberto directs fragrance development and works closely with the perfumers. Daniela oversees the brand’s image, including the color associated with each scent, bottle and packaging design, and material choices. The official history describes the project through craftsmanship, passion, and innovation.

Philosophy & Signature Style

The central idea is a workshop in constant motion, where invited perfumers can create without limits on their imagination. Notes and accords share space with travel impressions and fragments of lived experience, but every result is expected to express elegance and individuality. The house also emphasizes continuity from raw-material selection through production, presentation, and distribution. Its official account says that each fragrance follows a process of research, method, and precision, ending with packaging finished by hand in its own laboratories.

Iconic Fragrances

The catalogue is organized into several distinct paths rather than one fixed house accord. The white, black, and floral Classic collections cover contrasting olfactory territories; the Extreme Collection concentrates its ideas as Parfum Intense; and the Masters’ Collection foregrounds collaboration with established perfumers. Jean-Claude Ellena’s Viaggio in Italia explores Mediterranean citrus through Parfum Cologne, while Fioriture turns to carnation, jasmine, and rose. Fragrances such as *Need_U*, *Nerotic*, *Salina*, *Vanhera*, *Mandarino*, and *Baliflora* show how the laboratory model makes room for intimacy, darkness, brightness, landscape, and floral study within a single house.