A Trivero

A Trivero refers to the northern Italian town where Zegna’s story began. The fragrance imagines the founder starting his Lancia Aurelia in a garage and driving into the mountains. Fresh air enters through an open window as the road turns and the landscape changes.

Quentin Bisch gives that journey an aromatic fougère structure. French lavender opens the scent with a clear herbal impression, radiant Damask rose expands its floral character, and smoky myrrh provides a resinous conclusion. The movement brings coolness and warmth together: the brightness of air outside the car meets a softer, deeper interior. Rose gives the composition a generous center without losing its aromatic direction.

The blue gradient 100mL glass bottle echoes that fresh mountain air. A wooden magnetic cap carries the family crest, and a 150mL refill extends the bottle’s use.