Crush

Crush celebrates the freedom and energy of women supporting one another through friendship. Created by Frank Voelkl in 2024, it approaches fruity woods with a playful spirit. The cool impression of frozen pear meets apricot nectar's sweetness and a touch of pink pepper. Magnolia and Rose de Mai then give the vivid fruit a fuller floral expression. Ambrette and cashmere wood bring softness, while upcycled Virginia cedarwood connects that sweetness to a woody finish. The pink backpack-shaped bottle continues the cheerful idea. Rather than relying on fruit alone, the composition finds its character in the relationship between juicy brightness, flowers and gently rounded woods.