Beehive Yourself
Honeycomb absolute and honey meet incense and soft musk in a warm tribute to De Bijenkorf, the Dutch department store whose name means “the beehive.”
Perfumer: Jordi Fernández
De Bijenkorf, the Dutch department store whose name means “the beehive,” is the starting point for this fragrance by Jordi Fernández. Honeycomb absolute and honey form its centre, with the aromatic warmth and subtle spice of incense balancing their rich, honeyed character. Coconut and almond are paired with black pepper in the top notes. Cedarwood and lily of the valley join the honey in the heart, leading to a base that includes vanilla, myrrh and musk. Woods and resins give the sweetness further dimensions to explore. The scene the brand evokes is a golden afternoon at the beginning of autumn. Released in 2026, Beehive Yourself is a limited-edition Extrait de Parfum at 30% concentration, offered through De Bijenkorf and FUGAZZI.
