track
A Japanese natural care brand launched in 2020 by Osaka-based JoelRoty, spanning multi-use oils, perfumes and home fragrance.
Japan
About track
track is a natural care brand from JoelRoty, a company based in Osaka, Japan. Built around multi-use oils for hair and skin, the range extends into hand and nail care, perfume and home fragrance.
History
The brand launched on 21 September 2020 with oils, creams, a gel, a balm and room fragrance. It subsequently grew to include shampoos and treatments, with perfume joining the line in 2024. The name refers to footprints and the path already walked, expressing a wish to accept the past that shaped a person and keep leaving a trail of their own.
Philosophy & Signature Style
Alongside the way fragrance can change a mood, track values containers that belong in a room and materials that can remain useful after their first purpose. Its cotton fabric labels have raw edges that gradually fray with use, giving each bottle a character shaped by its owner. The brand also offers a dedicated diffuser for reusing an empty oil bottle as a home fragrance.
Iconic Fragrances
*No.3* is a citrus-floral fragrance that combines the sweetness of osmanthus with lemon and lavender. Rose, Cassis & Basil, Jasmine, Magnolia and Earl Grey offer further ways to explore the different characters of flowers and fruit within the perfume range.
