TOCCA
Founded in New York in 1994, TOCCA grew from bohemian fashion into fragrances inspired by different female characters and their stories.
United States
About TOCCA
TOCCA is an American brand founded in New York in 1994. Beginning with bohemian fashion, it expanded into perfume, bath and body products and home fragrance. Its scents tell stories about women's characters, adventures and emotions.
History
The name comes from the Italian word for touch, referring to the embroidery and tactile fabrics of the early clothing collections. In 1997, the gardenia fragrance Touch appeared in a solid perfume and other products, laying the foundation for TOCCA Beauty. Eaux de parfum followed, including Stella and Florence in 2006 and Cleopatra in 2007, extending the brand's interest in fragrance into further forms.
Philosophy & Signature Style
Each fragrance portrays an imagined female character or a muse drawn from different periods. The personal names convey a mood or personality rather than simply identifying an ingredient. Fluted Italian glass bottles and decorative, hand-finished caps carry an old-world character into their presentation, making the physical object part of the experience of choosing and wearing a scent.
Iconic Fragrances
Florence expresses Parisian beauty through gardenia and other flowers. Bianca evokes Mediterranean tea and conversation with lemon and green tea, while Stella is a bright blood-orange citrus floral. Laila, introduced in 2025, explores the pleasure of sweetness through vanilla and amber. Some fragrances also appear as portable solid perfumes, offering a more tactile way to apply the scent.
