Byredo

About Byredo

History

Byredo is a Stockholm-based fragrance house founded by Ben Gorham in 2006. The brand grew from a personal language of memory, travel, places, and cultural references, later expanding across fragrance, home scent, body care, and leather goods. Its clear glass bottles, white labels, and black magnetic caps became a recognizable visual code within contemporary niche perfumery.

Philosophy & Signature Style

Byredo fragrances rarely operate as simple ingredient lists. They translate memory, place, culture, and bodily sensation into wearable scent objects with a strong sense of space and restraint. The house often uses clean musks, dry woods, transparent florals, spices, and resins to balance storytelling with everyday wearability.

Iconic Fragrances

Important fragrances include Blanche, Bal d'Afrique, Gypsy Water, Mojave Ghost, Bibliothèque, and Rose of No Man's Land. These works show the house's preference for turning vivid references into polished, minimal compositions. Alto Astral belongs to that same language, shaping Brazilian brightness into a clean, white sense of uplift.