Ariana Grande

About Ariana Grande

Ariana Grande is an American fragrance brand launched in 2015 in partnership with LUXE Brands and shaped around the singer's personal vision of scent. Its line-up ranges from soft, comforting signatures to brighter, more playful compositions.

History

The brand debuted in the United States in September 2015 with Ari, whose development the singer shared with fans on social media through the spring and summer before release. Japan followed that November as the first market in Asia to carry it. New launches built steadily on that start, including Cloud in 2018 and the MOD collection in 2022.

Philosophy & Signature Style

LUXE Brands describes the brand as a blend of confidence and playfulness that invites fans into Ariana's world. In practice, that means optimistic, sensory compositions that often draw on fruity and gourmand accents, paired with bottles meant to be handled and enjoyed as objects in their own right. Ari's removable fluffy pom-pom, which doubles as a key charm, set the tone for the imaginative packaging that followed.

Iconic Fragrances (or Did You Know?)

Ari opens with pink grapefruit and juicy raspberry before settling into soft florals, musk and a marshmallow note. Beyond the core line, LOVENOTES was developed as a regional concept collection, showing how the brand adapts its playful identity for specific markets.