Núria Cruelles Borrull
A Spanish perfumer serving as the in-house nose for Loewe. Known for her poetic sensibilities and ability to capture the essence of nature, she is the creative force behind modern olfactory milestones like Loewe 001.
Spain
About Núria Cruelles Borrull
Núria Cruelles Borrull is a Spanish perfumer currently serving as the in-house nose for Loewe, where she crafts the aromatic narrative of the iconic fashion house.
Career
Before taking the helm at Loewe, she honed her craft through years of extensive work at Firmenich. Her exceptional technical precision and artistic vision led her to a pivotal collaboration with Loewe’s creative director, Jonathan Anderson, defining a new era for the brand’s fragrance collections.
Creative Style & Philosophy
Cruelles Borrull describes nature as her primary source of inspiration, focusing on the interplay of light, atmosphere, and botanical vitality. She believes in honoring the raw beauty of ingredients while blending them with contemporary structure, creating scents that feel like evocative, personal memories. As she often suggests, her goal is to translate the silent, fleeting beauty of the natural world into a tangible experience. Across these works, the clearest pattern is material handling, mood, and wearability rather than biography alone. A perfumer’s signature becomes visible through texture, pacing, diffusion, and the kind of trail left on skin.
Signature Works
- *Loewe 001 Woman* — A useful reference for material handling and structure.
- *Loewe Agua* — A related work showing the range of the perfumer's expression.
- *Esencia* — Loewe fragrance. A related work showing the range of the perfumer's expression.
