Velvety Butternut Cologne
This episode explores Jo Malone London Velvety Butternut Cologne, a limited Veggies Collection cologne built from ginger, butternut, and patchouli. It follows the bright ginger opening, the creamy butternut heart, and the earthy patchouli base while comparing it with Scarlet Beetroot Cologne, Like This, and By the Fireplace.
#402 · 2026-06-25
Basic Information and First Impression
This episode focuses on Jo Malone London Velvety Butternut Cologne, a limited 2026 cologne from the Veggies Collection. The official note structure is ginger, butternut, and patchouli. The first impression is not raw vegetable greenness. It begins with bright ginger, moves into creamy butternut warmth, and settles into a close woody patchouli base.
Perfumer, Brand Context, and Creative Story
Jo Malone London turns British garden imagery into polished colognes, and the Veggies Collection extends that language to vegetables. The individual perfumer credit is not emphasized on the official product page, while secondary materials often connect the broader story with Mathilde Bijaoui and the collection with Celine Roux's creative direction. The record keeps that attribution cautious and focuses on the verified scent structure.
Scent Analysis
The top opens with ginger, giving the fragrance a fresh spicy lift and a lemony sparkle. The heart introduces butternut, the central texture of the scent: smooth, nutty, creamy, and warm. Patchouli anchors the base with soil and wood, keeping the sweetness grounded. Tonka bean appears in the surrounding copy as a warmth-enhancing nuance, but the core pyramid remains ginger, butternut, and patchouli.
Comparisons and Positioning
Compared with Scarlet Beetroot Cologne from the same collection, Velvety Butternut Cologne is less red and less damp-earthy. It moves toward pale yellow warmth, soft nuttiness, and a rounder gourmand texture. Compared with Like This by Etat Libre d'Orange, it is lighter and more everyday in the Jo Malone London style. Compared with By the Fireplace, it is not smoky or roasted; its warmth comes from squash-like creaminess and patchouli soil.
Buying Guide and Recommendation
The fragrance is a limited release, so availability matters. The Japanese 30 ml price cited in the episode is 12,430 yen including tax, with smaller discovery options also discussed in the collection context. Testing on skin is useful because the charm depends on the balance between ginger brightness, butternut softness, and patchouli earth.
Use, Scene, and Reputation
Velvety Butternut Cologne is best worn close to the body. It suits cool interiors, evening cafes, reading, relaxed office days, and early autumn moods despite its early-summer release window. Reviews often describe it as creamy, slightly sweet, nutty, vegetal, and cozy, while also noting modest projection and moderate longevity.
