Xerjoff

About Xerjoff

Xerjoff is an Italian niche fragrance house from Turin that treats scent, rare materials, and decorative bottle design as parts of one work. In the house's official story, Sergio Momo and Dominique Salvo formally founded the brand in their home city in 2007. Perfume is presented not only as something worn, but as an object carrying craft, place, visual drama, and cultural memory.

History

The early 17/17 Stone Label collection paired fragrance with bottles incorporating semi-precious stones. Shooting Stars, introduced in 2009, extended that idea through presentation boxes containing meteorite fragments. Xerjoff's signature sculptural cap also grows from Turin: Dominique Salvo based it on the ancient Egyptian Red Crown, or Deshret, held by the city's Museo Egizio. These choices connect the house's luxury language with collecting, material culture, and its place of origin.

Philosophy & Signature Style

Xerjoff rarely confines a fragrance to a list of ingredients. Its collections combine cities, travel, music, sport, celestial objects, and history with olfactory structure and presentation. The range spans dense oriental compositions, polished woods, florals, citrus, and aromatic freshness, while retaining a strong visual and narrative identity. Luxury here is not only ornament; it is the attempt to design the experience before, during, and after the fragrance is worn.

Iconic Fragrances

Well-known Xerjoff fragrances include Nio, Uden, Lira, Erba Pura, Naxos, and Alexandria II. TORINO21 began a five-year fragrance story linked to the Nitto ATP Finals after the event moved to Turin in 2021. Its mint, lemon, and layered herbs express concentration before play, joining the house's birthplace with an international sporting event in a bright aromatic form.