W.DRESSROOM
A South Korean fragrance and lifestyle brand created by fashion designer Choi Bum-Seok. Known for its dress perfumes that scent clothing and spaces, it treats fragrance as part of getting dressed.
South Korea
About W.DRESSROOM
W.DRESSROOM is a South Korean fragrance and lifestyle brand created by fashion designer Choi Bum-Seok. With a hint of New York flair, it centers on dress perfumes that layer scent onto clothing, fabrics, and living spaces.
History
Developed from the perspective of fashion designer Choi Bum-Seok, the brand brings fragrance into everyday dressing. Dress perfumes bring scent to clothing and surrounding fabrics; the US range also provides directions for use on skin. Choosing a fragrance becomes a continuation of choosing what to wear, with scent adding another dimension to an outfit.
Philosophy & Signature Style
Built on the idea that fragrance is part of how you dress, the brand encourages choosing scent to match your mood and style. Beyond dress perfumes, it extends into hand care, body care, and diffusers, bringing fragrance into more parts of daily life.
Iconic Fragrances (or Did You Know?)
Its most iconic scent is No.97 April Cotton, loved for its freshly laundered cotton character. Other dress perfumes include No.49 Peach Blossom and No.45 Morning Rain, offering a range of clean, everyday scents for different moods and moments.
Its scent categories include cotton, musk, woody, floral, fruity and earthy, offering another way to explore the collection.