ROJA

About ROJA

ROJA is a British fragrance house founded by Roja Dove in Mayfair, London, in 2011. Its perfumes are made in England, bringing together a broad palette of flowers, woods and resins with bottles distinguished by crystal-adorned caps and a carefully considered presentation.

History

The founder's work extends to sharing fragrance knowledge and educating emerging talent within the industry. From 2025 onward, the house has developed collaborations with a new generation of perfumers working under Roja Dove's guidance, allowing different creative voices to contribute to its collections. Its presence at Harrods includes presentations of the Art Collection, whose inspirations draw on places, culture and significant moments in history.

Philosophy & Signature Style

ROJA treats perfume as a personal object with an emotional connection, giving attention to the fragrance, bottle and packaging together. The house describes its British identity through elegance, imagination and wit, while its range moves between bright citrus compositions and denser arrangements of aoud, woods and resins. Rather than following a single scent family throughout the range, its collections offer different ways to experience these materials and the contrasts between them.

Iconic Fragrances

Amber Aoud combines rose and aoud with resins and sweetness, while Danger Pour Femme Parfum brings flowers together with woods and vanilla. Great Britain explores rose, leather and orris, offering another example of the layered textures found across the house's perfumes.