ROJA
ROJA is an independent British luxury fragrance house founded by Roja Dove in London in 2011.
United Kingdom
About ROJA
History
ROJA is an independent luxury fragrance house founded by Roja Dove in Mayfair, London, in 2011. Its fragrances are made in England, and the house presents scent as a medium for emotion, memory, and self-expression.
Philosophy & Signature Style
The house describes its approach as modern haute perfumery, emphasizing high-quality materials, artistry, rich longevity, and uncompromising construction. Crystal-adorned caps and jewel-like bottles extend this identity into presentation.
Iconic Fragrances
The official site presents collections including Prestige, Aoud, Art, Isola, and Elysium. Notable fragrances include Elysium, Diaghilev, and Parfum De La Nuit, spanning more versatile compositions through dense prestige parfums.

