ONE DAY
A Hong Kong niche fragrance brand founded by Michael Wong in 2017, known for quiet white packaging and scents built around memory, place, and personal moments.
Hong Kong
About One Day
One Day is a Hong Kong-based niche fragrance brand founded by perfumer Michael Wong. The house treats scent as a way to preserve daily memories, translating places, tea rituals, and personal moments into quiet, wearable fragrances.
History
Wong began studying perfumery in South Korea in 2016 and launched One Day in 2017. The brand has since become known through collections such as Tea Exclusive and Ethos of Cities, with independent retailers and perfume media highlighting its Hong Kong origin and contemporary Asian perspective.
Philosophy & Signature Style
The name One Day reflects Wong's idea of an olfactory diary: a way to record what a particular day, place, or feeling smelled like. Its deliberately white, minimal packaging is designed to reduce visual distraction, leaving space for the wearer to interpret the scent independently.
Iconic Fragrances
The brand is especially associated with tea-inspired perfumes such as *Oolong Tea* and *Jasmine Tea*, alongside city-focused scents like *Taipei* and *Jeju*. Across these works, One Day balances realistic material impressions with an easy, contemplative wearability.
