NONFICTION
NONFICTION is a Seoul-based fragrance and lifestyle brand founded in 2019, known for quiet, personal scents and refined body care.
South Korea
About NONFICTION
NONFICTION is a Korean fragrance and lifestyle brand that expresses quiet everyday stories through perfume, hand care, and body care. Its minimal retail spaces and subdued scent language have made it a notable part of contemporary Korean beauty.
History
The brand was launched in Seoul in 2019 by Haeyoung Cha. It has since expanded across Korea, Japan, Hong Kong, Thailand, and the United States, building recognition as a brand between fine fragrance and daily body ritual.
Philosophy & Signature Style
NONFICTION’s signature style is intimate and restrained. Rather than heavy projection, the scents emphasize clean trails, soft skin texture, and personal atmosphere. Musk, sandalwood, florals, citrus, spices, and gentle woods are frequent anchors.
Iconic Fragrances
Representative fragrances include “Santal Cream,” “Gentle Night,” “For Rest,” “Gaiac Flower,” and “Simple Garden.” Many scents also appear across hand and body products, reinforcing the brand’s lifestyle approach.
