New Notes
Founded in Italy by Erik Minati in 2022, New Notes combines natural materials and modern aroma molecules, treating the wearer's skin as a final ingredient.
About New Notes
New Notes is an Italian fragrance brand founded by Erik Minati in 2022. Its collection centres on extrait de parfum, exploring combinations of familiar materials without dividing fragrance by gender or conventional roles. The wearer's skin is treated as part of how a composition comes to life.
History
Minati brought experience as a packaging and branding designer to the project. The house is operated by HIC Beauty, an Italian company whose work extends from fragrance development to naming, packaging and communication. That connection between composition and visual form provides a setting for perfumes that explore fruit, flowers and gourmand textures.
Philosophy and Character
Natural materials meet contemporary aroma molecules in blends that set softness against sharper, brighter or more unexpected facets. New Notes encourages trying its perfumes directly on the skin, allowing the wearer to become the final ingredient in their development. Its Hologram Collection layers different expressions of a note to create depth, while other collections explore contrasting combinations and the sensory associations of warmth, texture and taste.
Notable Fragrances
Caramelo Vanilla pairs caramel and vanilla with a white-floral heart, giving sweetness a softer, velvety setting. Cocktail Maracuja brings fruit and spices into an evening mood, while Pomelo Malindi connects vivid citrus and an icy freshness with the atmosphere of a coast.
