Moschino
Italian fashion house founded in 1983, bringing humor and unexpected shapes to fragrance.
Italy
About Moschino
Moschino is an Italian fashion house founded by Franco Moschino in 1983. Its habit of questioning familiar fashion conventions through humor extends to fragrance, where unexpected bottle shapes provide an introduction to the scents inside.
History
The first women's collection appeared in 1983, establishing a perspective that challenged the traditional fashion system with playful references and visual surprises. Fragrance became part of the house's offering in the 1980s, with Moschino for women dating to 1987 and EuroItalia acquiring the fragrance licence in 1988. Cheap and Chic followed in 1995, bringing a silhouette inspired by Olive Oyl into perfume packaging and giving a character from popular culture a place on the dressing table.
Philosophy & Signature Style
Moschino often reinterprets everyday objects, combining an unexpected change of purpose with vivid color. Teddy bears and a household cleaning spray bottle become containers for perfume, making the visual identity an immediate part of the experience. The fragrance range moves from bright citrus, fruit and flowers to more textured compositions built around pepper, woods and musk, so the playful packaging accompanies several different olfactory styles.
Iconic Fragrances
Toy 2 combines apple, mandarin and flowers in a transparent bear-shaped bottle. Fresh Couture pairs citrus and white flowers with patchouli, while Toy Boy brings pepper and rose together with woods and musk in a black bear-shaped bottle.
