Melt Season
A Shanghai perfume brand, first launched in 2021, drawing on seasons, literature and art.
China
About Melt Season
Melt Season is a Shanghai fragrance brand founded by Lishi Ni. Its name evokes a heart that notices the smallest shifts between seasons, and its perfumes tell a story rooted in China while reaching freely across cultures.
History
Its first perfumes arrived in 2021. In 2022 it opened its first boutique inside an old villa in Shanghai, followed by further shops. In 2023, New Incubation Ventures, the investment arm of The Estée Lauder Companies, took a minority stake in the company.
Philosophy & Signature Style
Melt Season draws on poetry, literature and painting from both East and West. Some scents begin with Chinese verse or folk song, others with European novels and paintings, and each translates its source into a mood rather than a literal picture. Names and accords stay deliberately understated, leaving the wearer room to imagine.
Iconic Fragrances
Pearl, inspired by Vermeer's Girl with a Pearl Earring, pairs rice and sandalwood in a portrait of quiet innocence. Veil, after Somerset Maugham's The Painted Veil, wraps rose and tuberose in hidden romance, while Roaming Wind, rooted in an old northern folk song, sends galbanum and tobacco across open grassland.
