LUAFEE
A South Korean fragrance brand inspired by Lueur (gentle light) and Affection, creating scents that softly illuminate the heart.
KR
About LUAFEE
LUAFEE is a South Korean fragrance brand whose name comes from Lueur (gentle light) and Affection. The brand's theme is to softly illuminate the heart through scent, giving light to forgotten emotions, nameless feelings, and the warmth and nostalgia that spread within.
History
In Japan, LUAFEE launched at Loft on March 8, 2025, with three 30 mL eau de parfum scents—White Apricot, Oh Love, and Dive Garden—as part of its Japanese retail presence. The brand is operated by the Korean company Boostlab.
Philosophy & Signature Style
LUAFEE values scents that blend with the skin, as seen in White Apricot, which is filled with a soft peach fragrance that sits gently against the skin. The brand's transparent, rounded bottle design is also distinctive, offering fragrances that gently accompany everyday life.
Iconic Fragrances (or Did You Know?)
The Japanese official store presents five eau de parfum scents: White Apricot, Oh Love, Dive Garden, Cozy Musk, and Steamy Soap. Among them, White Apricot is known as the signature scent, capturing a soft peach fragrance that sits gently against the skin.
The 30 mL format keeps the liquid perfumes compact enough to fit into a dressing-table routine or to carry in a bag.
