LOA
A Japanese fragrance and care brand from Jade Japan, LOA connects scent with personality and mood. Its first nine eaux de parfum appeared in 2026.
Japan
About LOA
LOA is a Japanese fragrance and care brand operated by Tokyo-based Jade Japan. It treats scent as an expression of personality and mood, extending its work from products for the hair and body into perfumes worn on skin.
History
Care products such as LOA THE OIL, designed for hair, hands and body, preceded the first perfume line. LOA EAU DE PARFUM launched on February 12, 2026, with nine scents in 30 mL bottles. In May of the same year, the brand added three LOA THE OIL PARFUM products, a premium care-oil range pursuing a richer fragrance experience.
Philosophy & Signature Style
The phrase Designing your aura expresses the idea of fragrance contributing to the atmosphere around the wearer. Alongside choosing an individual scent, LOA suggests combining fragrances with products such as its oils. Its eaux de parfum explore different expressions of citrus, flowers, tea and woods, offering a range of characters within a shared approach to mood and personal style.
Iconic Fragrances
Blanche evokes the softness of spring light through flowers and fruit. Citrus Vert focuses on lemon, orange and dry woods. Neroli Smoke Tea contrasts bright neroli with tea and smoke-touched wood, while Mystique Wood brings spices into a forest setting. Latte Rose pairs the richness of centifolia rose with a deeper resinous character.
