Her lip to BEAUTY
A Japanese beauty brand by Haruna Kojima, connecting personal care with fragrance.
Japan
About Her lip to BEAUTY
Her lip to BEAUTY is a Japanese beauty brand produced by Haruna Kojima. Its range includes perfume, perfume oil and products for everyday care, bringing fragrance into the same personal routine as skincare and getting dressed.
History
The beauty line grew from Her lip to, the lifestyle brand Kojima established in 2018 after her career in the Japanese entertainment industry. In 2022, the House of Herme concept store opened in Tokyo's Omotesando area, bringing clothing and beauty products into a shared retail setting. A five-fragrance eau de parfum collection followed in December 2024, extending the fragrance offering beyond the perfume oils.
Philosophy & Signature Style
Her lip to BEAUTY places time for oneself at the center of its approach, encouraging a personal choice of comfortable textures and favorite scents. Fragrance is treated as a form of self-expression, with emotions and scenes from life serving as inspiration for the eau de parfums. That connection to daily life gives scent a place alongside clothing and accessories, as part of how someone chooses to present herself.
Iconic Fragrances
Nude Pearl combines the sweetness of tea rose and caramel with a spicy accent. Full of Love centers on white tea and gardenia, while Long Weekend explores a woody floral contrast inspired by a weekend at a lakeside villa.











