Chrome Hearts
An American luxury brand founded in Los Angeles in 1988, spanning silver, leather, eyewear, incense, and fragrance.
United States
About Chrome Hearts
Chrome Hearts is an American luxury brand known for sterling silver jewelry, leather, eyewear, apparel, furniture, incense, and fragrance. Its world combines gothic ornament, rock attitude, craft, weight, and a strong sense of handmade material presence.
History
The brand is widely described as having started in Los Angeles in 1988 with Richard Stark and collaborators. It grew from leather and silver in a motorcycle and rock-adjacent context into a broader luxury universe covering jewelry, clothing, eyewear, furniture, and lifestyle objects. Fragrance and incense sit within that larger sensory world rather than as a conventional beauty line.
Philosophy & Signature Style
Chrome Hearts is less about polished minimal luxury and more about intensity, material, and identity. Sterling silver, crosses, floral motifs, black leather, and visible craft form much of its visual language. In scent, the brand is best understood through atmosphere: the smell of a private wardrobe, a dark store interior, metal, leather, smoke, and personal ritual.
Iconic Fragrances
Chrome Hearts fragrances include symbolically named works such as +33+. The scent catalogue is relatively selective, so each fragrance should be judged individually, but the brand context is clear: fragrance extends the Chrome Hearts universe of rock-inflected luxury, craft, privacy, and spatial identity.
