CENTUM
A 2025 Japanese fragrance brand pairing eight emotions with blends of 40 to 100 ingredients.
Japan
About CENTUM
CENTUM is a Japanese fragrance brand launched by Fireworks on September 6, 2025. Its name is Latin for "100," a nod to the brand's practice of layering a large number of materials into each scent. The house presents itself as a Japanese luxury fragrance label and sells through its official website and online store.
History
The brand draws on Japan's long relationship with scent, including the practice of perfuming garments and letters with incense. Under the line "From the land of incense," CENTUM sets out to make fragrance an everyday companion once again. Its perfumes are composed by a Japanese perfumer trained in France, who has not been publicly named.
Philosophy & Signature Style
CENTUM describes its perfumes as designed from emotions. Each scent is built around one of eight emotional themes. It aims to feel natural in that mood and to gently lead the wearer toward it, with natural aromatic materials and essential oils at the core of the formulas. The brand also notes that its fragrances unfold differently from day to day, depending on body temperature and circumstance.
Iconic Fragrances (or Did You Know?)
The collection is organized around those eight emotions, and the number attached to each perfume, from 40 to 100, shows how many fragrance materials it contains. 054 evokes a fresh morning and the anticipation of a new beginning, while 062 draws on the quiet of breathing deeply in a forest. Their names invite attention to the materials as well as the different feelings and scenes behind each perfume.
