Bvlgari

About Bvlgari

History

Bvlgari is an Italian luxury house founded in Rome in 1884 by Sotirio Bulgari, a Greek silversmith who opened his first boutique on Via Sistina. The house grew from silver objects and jewelry into an international name associated with Roman design. Over time it expanded into watches, accessories, hospitality, and fragrance while keeping jewelry craftsmanship at the center of its identity. Bvlgari's perfume journey began in 1992 with Eau Parfumée au Thé Vert, first conceived as a gift for close high-jewelry clients before reaching a wider public.

Philosophy & Signature Style

Bvlgari is known for saturated colored stones, assertive geometry, and forms that draw on Rome's architecture and Greco-Roman culture. Its work often treats color and material as structural elements rather than decoration. Fragrance follows the same approach: scent, bottle, color, texture, and name are developed as one object. The perfume portfolio translates subjects such as tea, gemstones, flowers, minerals, travel, and modern masculinity into compositions that balance clarity, recognizable materials, and a strong visual presence.

Iconic Fragrances

Important releases include Eau Parfumée au Thé Vert, Bvlgari Pour Femme, Bvlgari Pour Homme, the Omnia line, the Bvlgari Man collection, Allegra, and Le Gemme. Eau Parfumée au Thé Vert gave tea an influential place in modern luxury fragrance. Later collections extended the house's vocabulary through white and black teas, colored gemstones, Roman references, and contrasting natural elements, linking its jewelry heritage with an olfactory language of light, color, and material.