BLNDRGRPHY
An Amsterdam fragrance house founded in 2024, recomposing cocktails as extrait de parfum.
Netherlands
About BLNDRGRPHY
BLNDRGRPHY is an Amsterdam fragrance house, founded in 2024, that approaches perfume through the lens of the cocktail bar.
History
Founder Hyun Yeu is a designer with more than two decades in fashion and visual design, and conceived the brand as a single creative composition in which scent, imagery, object and story are developed together. Concepts take shape in Amsterdam, perfumers collaborate on the formulas, and the bottling takes place in Grasse.
Philosophy & Signature Style
The name joins two ideas: BLNDR stands for the blender, the process of breaking down and remixing, while GRAPHY refers to the visual language that gives image and memory a form. Each cocktail is taken apart into ingredients and textures, such as citrus, herbs, spice, sweetness, bitterness and spirits, then recomposed as an extrait de parfum. The aim is not a drink poured into a bottle but the mood of the place and the people around it.
Iconic Fragrances
Jasmin Martini sets jasmine against juniper, olive and wine lees for a dry, boozy floral. Vanilla Mudslide pairs vanilla with cocoa, coffee and bitter almond, giving its sweetness a darker, bittersweet edge. Santal Painkiller leans tropical, warming pineapple and coconut with cinnamon and cardamom before sandalwood and smoky cade settle in.