Be
A Japanese organic care brand launched in 2018, known for skincare and inner care, and since 2024 for its first fragrance line, Be make a day.
Japan
About Be
Be is a Japanese organic care brand developed by Be Inc., headquartered in Minato-ku, Tokyo. Launched in 2018, it covers skincare, hair and body care, and inner care, with products designed to support the everyday foundations of wellbeing.
History
Be Inc. was established in 2017 under representative director Daisuke Inagaki, and the brand itself debuted in 2018. On 15 October 2024, Be introduced its first fragrance collection, Be make a day. A renewal of the skincare and inner care ranges followed in 2025.
Philosophy & Signature Style
The brand name draws on three ideas: Base, the place one returns to; Become, the will to renew oneself; and Beauty, the reason to care for oneself. In skincare, Be explores plant materials from across Japan and fermentation, and favours simple routines that busy people can realistically keep up.
Iconic Fragrances
Be make a day comprises three eaux de toilette — Mild & Rest, Juicy & Fresh and Sweet & Bloomy — each presented as an 8 mL stick-type spray. The trio is clearly differentiated by material character, moving from herbal calm to bright citrus to a damask rose floral, and the fragrance range holds COSMOS Organic and JOCA certification.
