AYURA
A Japanese holistic care brand founded in 1995, built on the idea that skin, body and mind are connected, spanning skincare, bath, body care and fragrance.
Japan
About AYURA
AYURA is a Japanese holistic care brand founded in 1995, offering skincare alongside bath preparations, body care and fragrance. It is currently operated by Ain Pharmaciez.
History
From its debut, the brand has worked from the idea that skin, body and mind are connected, creating products meant to accompany the ups and downs of daily life. In October 2026, more than three decades after its founding, AYURA introduced a brand update with a new tagline and a refreshed logo and packaging programme. The familiar bottle silhouettes were retained, with the redesign rolling out first across bath and body care items.
Philosophy & Signature Style
AYURA approaches care as something that involves the whole person rather than the skin alone, and treats scent and texture as part of that experience. This is why its bath, body and fragrance lines share a consistent aromatic character. The name derives from AYU, a Sanskrit word meaning life.
Iconic Fragrances (or Did You Know?)
Two scents anchor the fragrance range: Meditation, which recreates the aromatic herbal character of the long-selling Meditation Bath t, and Spirit of AYURA, a floral green composition where Eastern ink, green tea and nadeshiko meet Western aromatic herbs. Both became permanent 10 mL offerings in January 2026, and an alcohol-free eau de parfum, Meditation Deep Drop, followed in October of the same year.
